We've decided to take the bikes to the road so that 4 riders lived a legendary experience. Before starting the engines, we started a campaign on social media and created a site to select 4 riders.
Campaign website:
After the user subscription, a customized post was generated and automatically posted on the users social medias.
During a weekend our 4 riders tried the bikes on a trip that was immortalised forever.
A professional photographer specialized in the world of the motor portrayed every curve and every moment of our riders, turning the photos into much more: a reflection of class, style, personality and passion for the asphalt.
Forge your legend became the promotion with more participants of BMW Motorrad Spain.
Agency: WYSIWYG - Publicis Group Spain
