Idea: Give people the experience of living the life as a rockstar. Watch the video case:
Different posts engaged users: Before the show - gifs with parts of the most famous lyrics of each artist, personalised “showtime” posts announcing the shows and photo albums right after the show ended. Instagram was chosen to be the campaign’s “insider view”, where people could see a bit more of the winners experience.
Also, exclusive playlists were created in partnership with Spotify.
Agency: Africa/DDB - Brazil