The brand reshaped its visual identity, changing its visual to get closer of younger targets, as the campaign tagline says "New look, more attitude, much more modern, much more Close Up".
From this repositioning we created and launched the "I think, therefore I am" campaign, based in a behavioural study of the brand users in social media. Ten videos were created showing every type of user in social medias.
Client: Unilever BR
Agency: F.biz (WPP Company)
Creative Director: Bruno Costa, David Levy
Art Directors: Albert Botelho, Luci Hidaka
Copywriters: Pedro Bombonatti